Creation of a WISP (wireless internet service provider) in the business and residential sectors, called Conectándote SAS BIC, for the municipality of Ipiales Nariño and the former province of Obando, 2020-2024

Abstract

To begin the development of this important project, information is recorded with general topics and data, followed by an introduction that presents a business plan for the creation of a WISP (wireless internet service provider) for business and residential use, aimed at the communities of the municipality of Ipiales Nariño and the former province of Obando.  The objective is to create a wireless internet service provider (WISP) in the municipality of Ipiales Nariño and the former province of Obando, aimed at the rural sector of strata 0, 1 and 2 for the period 2020 to 2024, with all the relevant studies to determine supply and demand in order to guarantee customer satisfaction in the provision of this service, which consists of providing internet access in their homes, enabling them to carry out their activities using information and communication technologies on the web without having to migrate to the city. Therefore, for the implementation of this project, business opportunity aspects based on people's needs were taken into account, especially young people in rural areas who are pursuing their studies and businessmen, the former to continue their studies and the latter for the development of their economic activities, trade and research. To this end, various variables were taken into account that provided insight into aspects related to financial, commercial, administrative and technical activities, as well as explanatory aspects in Porter's 5 forces model and the PESTEL model, which reveal the relationship between customers, competitors, suppliers, substitute products, political, economic, social, technological, ecological and legal factors and other regulations that surround and govern companies that offer this internet service through the Radio Enlace modality, and thus comply with the achievement of this valuable objective proposed in this venture aimed at social welfare and care for the environment. To achieve this objective, we will generate market strategies and conduct a technical study to determine how the service will be received. We will identify and calculate costs, profitability and financial strategies, and propose other strategies, such as environmental and social strategies, aimed at achieving recognition for the organisation. In addition, a detailed financial study is carried out, and the results are positive and highly profitable. Furthermore, in social and environmental terms, there is a significant impact, as it enables the comprehensive development of families in their daily activities and research and preserves the environment in a way that sets it apart from other companies offering the same service in other ways. The project focuses on offering a sustainable service aimed at protecting and caring for the environment, as it involves families by motivating them to engage in research and the future of education. After analysing the competition and through the design, analysis and strategies applied in the MEFE, MEFI and DOFA matrices, it was possible to identify both the weaknesses and threats, as well as the opportunities and strengths of the project under study. Finally, it was confirmed that there is an opportunity for the service offered to be well received by the communities and that it is profitable with a view to significant economic and social development and growth. A structured plan has therefore been organised with a team committed to ensuring that the project is sustainable and benefits the community. Once the complete study and analysis have been carried out, it has been concluded that the project is viable and will continue to be implemented for its intended purpose.
Methodology. Descriptive and explanatory research, as the study seeks to identify the causes of the lack of internet access in rural areas of the municipality of Ipiles, the former province of Obando and its surrounding areas.
Conclusions. Once the market study has been carried out and local supply and demand have been identified, it has been concluded that it is feasible to provide internet service to the communities of the municipality of Ipiales and the former province of Obando in compliance with the regulations established by the competent authorities and as set out in this business plan and its principles. Taking into account the different administrative, technical, organisational and legal structures, it was possible to conclude what the rules, functions, personnel and type of company will be for the entrepreneurial project to develop its corporate purpose in order to guarantee efficiency in the service provision process wherever it is present. After developing the accounting and financial processes and analysing the results and relevant financial indicators, it was concluded that the project is profitable and generates benefits for all those involved. It can therefore be said that its implementation as a sustainable project is viable. At the end of the process, it was discovered that there are various market niches to be explored and that there is room for growth as a company, meaning that it has a bright future ahead of it.  It can therefore be concluded that it is fully profitable and motivates us to continue with its implementation and launch, to make this venture a commitment to social development for the good of future generations. Finally, it can be said that this project has been warmly welcomed by communities and government entities because its essence and origin generate positive economic, social, and environmental impacts, thanks to the regulations that govern its existence as a service provider. It is also innovative and admired by the communities and families who are part of it as users when they receive the signal in remote areas of the city.